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Chapter 3: 1923 - 1939

It was the Roaring ’20s and the time of Prohibition. Florida was experiencing a land boom — and Florida’s “last frontier” beckoned Barron Gift Collier, an advertising tycoon who had a vision to carve a new resort town out of wilderness. One of the richest men in the country, Collier bought more than 1.3 million acres in Southwest Florida and set out to develop it. He persuaded state leaders to create a new county in his name, breaking his piece of paradise off from Lee County. The Tamiami Trail opened, linking Collier County to the rest of Florida. The trains came. But trouble was lurking around the bend. Florida’s land boom went bust and the Great Depression hit.

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It was the Roaring ’20s and the time of Prohibition. Florida was experiencing a land boom — and Florida’s “last frontier” beckoned Barron Gift Collier, an advertising tycoon who had a vision to carve a new resort town out of wilderness. One of the richest men in the country, Collier bought more than 1.3 million acres in Southwest Florida and set out to develop it. He persuaded state leaders to create a new county in his name, breaking his piece of paradise off from Lee County. The Tamiami Trail opened, linking Collier County to the rest of Florida. The trains came. But trouble was lurking around the bend. Florida’s land boom went bust and the Great Depression hit.

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