Welcome to the North Naples Moe's, where anything other than perfection is swept away.
Moe's Southwest Grill on U.S. 41 and Immokalee Road in the Granada Shoppes was one of 24 Florida restaurants to survive 2012 without receiving a safety or sanitation violation by the Florida Department of Business and Professional Regulations (DBPR).
"The most important thing we do is our customer safety," Mike Silverman, the owner of the restaurant, said. "Everybody needs to come in and have a safe experience. That starts with food safety, food quality and cleanliness."
To attain a perfect inspection rating for a year, a restaurant must survive two ruthless unannounced inspections.
The DBPR restaurant inspection includes a 60-item checklist, which includes inspecting everything from rust on the Dumpster to the supply of paper towels in the bathroom.
"Although inspection reports only offer a snapshot of the conditions at the time, we recognize the results as outstanding," DBPR Deputy Communications Director Beth Frady said.
Generally, the DBPR will carry out follow-up inspections if it finds violations.
A restaurant could only go through a DBPR inspection twice throughout the year if it avoids violations.
The DBPR is not the only one inspecting Moe's.
Moe's inspects its own restaurants with the Moe's Restaurant Operations Standards Evaluation and the Styrotech Corp., an independent health inspector corporation hired by Moe's.
"When they come in, we know we are ready for any kind of inspection because we try to keep the store nice and clean every time," Martha Rodriguez, a Moe's manager, said.
Moe's customer Jamie Briggs, who likes to read the daily newspaper while he consumes his Moe's cuisine, said he didn't realize the thorough cleanliness of the restaurant.
However, Briggs said he did notice the little things, such as the bathroom always being clean.
Silverman said Moe's has an employee on cleaning duty throughout the hectic lunch rush to avoid a messy dining room.
Employees clean the prep station, salsa bar and bathroom whenever they have a spare minute, Silverman said.
"If you have time to lean, you have time to clean," he said. "They definitely adhere to that here."
Silverman, who owns seven Moe's establishments in Southwest Florida, said he has never had a major health or safety violation in any of his restaurants.
Moe's moved from its original location, which was also located in the Granada Shoppes, into their current building last March. The restaurant received one DBPR inspection in each facility.
The original location, which opened in May 2004, was the first Moe's to open in Collier and Lee County.
Several Moe's employees have worked for Silverman for the majority of his time operating Moe's.
"I love Moe's," Rodriguez, who has worked for the company for eight-and-a-half years, said. "I love my work. I love the job that I do. I love the way we work and the way the corporation works."
Rodriguez said her favorite aspect about Moe's is taking care of the customers.
Rodriguez became so involved in her work that she said she needs to catch herself from shouting 'Welcome to Moe's,' the popular Moe's catchphrase, when she sees someone walk through a door outside of the workplace.
"I have people that really care about what they do," Silverman said. "The reason I'm successful is because I only recruit people that care. The common thread between everyone is that they truly care about the restaurant, the customers and doing the right thing. You can teach anyone to roll a burrito. You can't teach someone to care."
'Welcome to Moe's' is no longer just a joyful greeting; it is the sound of satisfaction and safety.
Catch of the Day: May 23, 2013




















Scripps Interactive Newspapers Group
Comments » 38
Rummm writes:
Maybe Cheddars up at the Gulf Coast Town Center in SCP could learn a lesson by reading this article. Place is an absolute mess during busy hours and the restrooms are atrocious.
I'm not a Moe's fan, as I don't like sitting there eating and having to listen to half a dozen people yelling "Welcome to Moes" every 10 seconds, but I might have to buy some ear muffs and start eating there again.
NaplesFly writes:
Don't bother....Moe's food sucks..! Chipotle is a better choice if you are looking for tacos & burritos.
BigW writes:
Suggestion: why doesn't the NDN include a list of the other 23 'perfect' FL restaurants? I for one would be interested.
stevepk writes:
You would think someone at NDN would know how to spell business
vwdoggirl writes:
NDN: The company that partners with Moe's for their food safety efforts is "Steritech" - not Styrotech.
Max_Headroom writes:
Why no complete list? Because Moes is the only who got their cash to the NDN in time.
vwdoggirl writes:
NDN: It is STERITECH, not STYROTECH
anotherPOV writes:
BS. Moe's is better and not nearly as pretentious.
Opinionated writes:
"WELCOME TO MOE'S!!!!"
lemonjello writes:
(This comment was removed by the site staff.)
Therealist writes:
Worst post of the day.
NaplesSparky writes:
Why bother telling us there were 23 other restaurants if you're not going to tell us which ones?
joes writes:
I'm with other posters requesting a full list. This is. once again, like a partial sports score: Gulf Coast High School 17.....
amyashby writes:
Congratulations Moe's. A restaurant who cares if Naples aging population gets sick from food poisioning. We got sick from Sweet Tomatoes, they could care less. This is NEWS. I will eat there more often because trust me, food poisioning sucks.
anotherPOV writes:
(This comment was removed by the site staff.)
U_Never_Know writes:
Was curious on why NDN failed to include a list of the other 23 businesses too. Did Moe's pay for this advertising? If not, why only focus on this particular business and not list the others? They worked just as hard to receive their rating and I'd like to know who they are.
amuser writes:
I thought the same thing.
SandnSurf writes:
What is a lemon jello and how is it performed???? Inquiring minds want to know.
anotherPOV writes:
Sorry, you are. I hate that word.
Klaatu writes:
Agree !
That was my first thought !
So what are the other 23 ?????
Or is just a fluff piece for the local franchisee ?
LynnMason0222#263205 writes:
It's you're...like you are..you're stupid....Funny:)
DawnPharmer writes:
DBPR ruthless inspections?!? LMAO....
naplesrealist writes:
May be clean but food is still subpar. Chicken that tastes you are eating rubber and chips that are stale.
Wow, A+ for clean, C+ for food you can eat. Try Chipotle, it's cheaper and higher quality ingredients...
fritobandito writes:
Is there anything that's *not* a conspiracy to you? Take off the tin-foil hat.
fritobandito writes:
...and I agree with others, I like Moes but Chipotle is far better. Too bad getting a seat in there is such a pain. I've seen walk-in closets bigger than their dining area.
swamp4ever writes:
Rust on the dumpster? WTH does rust on the dumpster have to do with a clean restaurant? More govt crap......
BackwoodsBill writes:
Found the complete list on the DBPR website. In Collier County, the movie theater and two locations for the Old Collier Country Club were also perfect.
http://www.myfloridalicense.com/dbpr/...
DawnPharmer writes:
Like I implied earlier, Department of Business and Professional Regulation...and enforcement of food safety is pretty amusing. It is all about the fees, not about assuring the consumer's health.
Max_Headroom writes:
Wake up and get into the 21st century.
There hasn't been 'tin-foil' around for at least 15 years.
Patton writes:
Agreed.
fair2all writes:
Neglecting to list the other 23 is poor journalism not conspiracy
lemonjello writes:
Good to see you out of the trailer....
http://dailypicksandflicks.com/wp-con...
SafeRiding writes:
The article focuses on a local business for local readers. As interesting as it may be, why would it be relevant to spend time focusing on places outside of the area?
Diamond87 writes:
Why does anyone go to Moe's? It's another corporate chain in every plaza in corporate America. I've never been curious or had any desire to go there. That is one of those places you get introduced to by some dumb woman of allegedly ill repute at the bar you hooked up with. She likes Moe's. You like the girl for a few weeks because you're hooking up with her and you get to know her a little bit. Then you start to bond and Moe's has some sentimental meaning. Then the chick, the sentimental head-case, does what she does and rips your heart out and you feel like a fool for falling for her crap and accepting Moe's. Good selling point, and good target marketing, but a good advertizing campaign, "Hoes Like Moe's." :)
HAP writes:
Shocking since they don't seem to care how their food tastes? It's just awful...
xmanxray writes:
Moe's is okay but Taco Mix is best.
eagle1610 writes:
"advertizing"
It is important for all to know that you have "no desire to go there (Moe's)"
Your analogy to an experience with the "dumb woman of alledgedly ill repute" sounds too personal to be of any relevance to this story.
But it sure made a lasting impact on you.
Max_Headroom writes:
The Tijuana Flats across the street is MUCH better.
Want to participate in the conversation? Become a subscriber today. Subscribers can read and comment on any story, anytime. Non-subscribers will only be able to view comments on select stories.